Eyes and Ears of the Produce Industry
Since 1915, Specialty Crops Market News (formerly Fruit and Vegetable Market News) reports have provided an exchange of information among growers, shippers, wholesalers, and others on current supplies, demand, and prices of over 400 fresh fruit, vegetable, nut, ornamental, and other specialty crops.
Because of the perishable and seasonal nature of fresh fruits, vegetables and ornamental crops, prices and supplies fluctuate rapidly from day to day, and even from hour to hour. Thus, fast, timely, and impartial reporting of supply, price, and market conditions helps facilitate an efficient marketing system. The information is gathered through confidential telephone and face-to-face interviews carried out by skilled market reporters employed jointly by the U.S. Department of Agriculture and State agencies.
Information provided by Market News is impartial, current, and reliable. Reports are disseminated free of charge through this Internet web site, newspapers, radio, and other Internet sources and are available by email through the USDA Economics, Statistics and Market Information System (ESMIS) and as Scheduled Reports through the Portal. About 360 different formatted reports are issued daily, weekly, monthly, or annually to assist industry members in making informed marketing decisions. Additionally, a nearly unlimited number of customized reports are available from the Market News Portal through options selected by the Portal user.